Japan to Saudi Arabia & the Middle East
TORA Matcha
Our own brand, bringing Japanese matcha to Saudi Arabia and the wider Middle East.
- BASA’s role
- Sourcing & brand operations
Trade & business development
Based in Tokyo, BASA works in sourcing, import and export coordination, product development and market expansion.
- Established
- August 2, 2022
- Headquarters
- Shibuya, Tokyo
- Operations
- Tokyo / Riyadh
Our brands
The work behind our brands
We also develop and operate our own brands.
Saudi Arabia to Japan
Detsu Me
Our own brand, bringing Saudi Arabian dates to the Japanese market.
- BASA’s role
- Product development & expansion in Japan
In the field
Cultures in Bloom | TORA Matcha event
Washi Bloom, Riyadh
On September 18, 2026, TORA Matcha and the ikebana studio Washi Bloom held Cultures in Bloom in Riyadh, Saudi Arabia. Yasunari Morino, Ambassador of Japan to Saudi Arabia, and his wife attended.
Read the Cultures in Bloom report
In the field
FOODEX JAPAN 2026 | Detsu Me exhibition
–Tokyo Big Sight
Detsu Me, the dates brand developed by BASA, made its exhibition debut at FOODEX JAPAN 2026 at Tokyo Big Sight.
Read the FOODEX JAPAN 2026 reportServices
Four areas of work
From sourcing and import/export to work on the ground in each market, we propose the tasks BASA will handle once we understand your request.
Explore our servicesTrade & import/export
We check product specifications and trade terms and prepare the documents needed for import and export. We also coordinate with the freight and customs operators who handle those steps.
Product sourcing
We find suppliers in Japan and check their terms and quotations. After an order is placed, we follow production and coordinate with the supplier.
Product development
Using what we learned developing our own brands, we plan products for the market where they will be sold and work with the companies involved from sourcing to finished product.
Market expansion & local support
We look into the target market and possible trade partners, work with local companies, and handle the communication and coordination a project needs.
Two markets
Tokyo and Riyadh: how we work.
TokyoJapan
Sourcing and development in Japan
We work on sourcing, development and quality checks, coordinating with the companies and producers involved.
RiyadhSaudi Arabia
Local operations in Saudi Arabia
We manage import and export work in Saudi Arabia and work with local trade partners to launch products and run brands in the market.
Company
BASA Inc.
A Japan-based company working in trade and business development with Saudi Arabia.
Company information- Company name
- BASA Inc.
- Established
- August 2, 2022
- Representative Director
- Basil Al Abthan
- Address
- GS Haim Shinjuku Minami-guchi 901, 5-32-5 Sendagaya, Shibuya-ku, Tokyo 151-0051, Japan
- Telephone
- +81 50-5538-0291
Next steps
What happens after you contact us
We review your request
We discuss your target market, product and current challenges.
We propose BASA's tasks
We propose the work BASA will handle and how we will carry it out.
We arrange and coordinate
Once the plan is agreed, we work with suppliers and specialist operators to arrange what is needed.
Contact
Tell us about your project.
Share your target market, product and current challenge.
Open the inquiry form
Prefer email?
info@basa.co.jp