Why we developed it

Detsu Me sells Saudi dates in Japan, so far mainly through monthly pop-up events.

People already familiar with dates from the Middle East often told us they noticed the difference in taste and quality. For people trying dates for the first time, the sweetness and texture can take some getting used to.

We developed the date bars as an easier first product for them.

Developed with a Japanese chocolatier

Detsu Me Date Bar – Original and Berry

We developed the recipes with a Japanese chocolatier to keep the natural sweetness and texture of Saudi dates.

The bars contain no additives and are made to be easy to eat and to suit Japanese tastes.

Original

Detsu Me Date Bar Original

A moist bar that lets the natural sweetness of the dates come through.

1 bar (40 g): ¥430 incl. tax · Case of 12: ¥5,160 incl. tax

Berry

Detsu Me Date Bar Berry

The rich sweetness of dates with the fresh acidity of cranberry. The balance of sweet and sour makes it an easy flavor for people trying dates for the first time.

1 bar (40 g): ¥430 incl. tax · Case of 12: ¥5,160 incl. tax