Detsu Me, the dates brand developed by BASA, made its exhibition debut at FOODEX JAPAN 2026, held at Tokyo Big Sight from March 10 to 13, 2026.
Throughout the exhibition, many visitors stopped by the booth to experience Detsu Me's dates firsthand. Interest came from a broad range of guests, from those trying dates for the first time to those already familiar with them.
Visitors shared encouraging feedback on the taste of the products and on how dates could fit into everyday life. These conversations will continue to inform the brand's next steps.
Detsu Me brings 100% natural dates from Saudi Arabia to the Japanese market. We will continue introducing the brand in a thoughtful and accessible way.
A new product launch is also planned for April 2026. Further details will be announced separately.
We sincerely thank everyone who visited our booth.
