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Company

Based in Japan.
Working with Saudi Arabia.

BASA is a Tokyo-based company working between Japan and Saudi Arabia across trade, sourcing, product development, and brand operations.

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Corporate profile

Company Overview

BASA Inc.

Company name
BASA Inc.
Established
August 2, 2022
Representative Director
Basil Al Abthan
Address
GS Haim Shinjuku Minami-guchi 901, 5-32-5 Sendagaya, Shibuya-ku, Tokyo 151-0051, Japan
Business activities
  • Trade, sourcing, and import / export coordination between Japan and Saudi Arabia
  • Product development and market rollout support
  • Cross-border business development and local execution support
  • Own-brand planning and operations

Tokyo / Riyadh

Tokyo and Riyadh: how we work.

Our Tokyo and Riyadh teams coordinate sourcing, development and local operations. We work with the companies and specialists each project requires.

Tokyo Tower at dusk
JapanTokyo Tower / Olegs Jonins / Unsplash

Sourcing and development in Japan

We work on sourcing, development and quality checks, coordinating with the companies and producers involved.

Kingdom Centre in Riyadh at sunset
Saudi ArabiaRiyadh / Kingdom Centre

Local operations in Saudi Arabia

We manage import and export work in Saudi Arabia and work with local trade partners to launch products and run brands in the market.

In Riyadh: the Cultures in Bloom report

Our approach

Experience from our own operations.

Alongside our work with other businesses, we develop and operate TORA Matcha and Detsu Me. TORA brings Japanese matcha to Saudi Arabia and the Middle East; Detsu Me brings Saudi dates to Japan. We draw on this practical experience in sourcing, product development and market operations.

We aim to build relationships with partners in Japan and Saudi Arabia that continue for the long term.

See our own brands

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